Technology Insider News – Privacy Policy

1. Who We Are

Technology Insider News is owned and operated by:

Demand Studio Ltd
Registered in England & Wales
Registered Address:
Marlborough House, 298 Regents Park Road, Finchley, London N3 2SZ
Email: dpo@demand-studio.com

Demand Studio Ltd is the Data Controller for all personal data collected via Technology Insider News.

2. What Data We Collect

We collect personal and behavioural data to deliver relevant content, improve user experience, and support our editorial and commercial operations.

2.1 Information You Provide to Us

You may provide information to us when you:

• Subscribe to newsletters or email publications
• Register to access gated assets (eBooks, reports, whitepapers, webinars, events)
• Complete surveys, polls, or feedback forms
• Register for sponsored content or co-branded programs
• Contact us directly

This information may include:

• Name
• Business email address
• Job title and seniority
• Company name and industry
• Country/region and office address
• Business phone number
• Content and topic preferences
• Any other information you choose to provide in free-text fields

We may also receive similar business profile information about you from partners or reputable data providers and add it to the information we hold, where legally permitted.

2.2 Information Collected Automatically

When you interact with our Sites, we may automatically collect:

• Website activity and browsing behaviour
• Referring URLs and time spent on pages
• Engagement with emails (opens, clicks, unsubscribes)
• Content interaction patterns to understand topic affinity

2.3 Data from Partners and Public Sources

Where permissible, we may receive additional business contact and profile information from:

• Reputable third-party B2B data providers
• Technology vendors running sponsored content with us
• Agencies and event organisers
• Publicly available sources (corporate websites, conference lists, LinkedIn, industry directories)

All third-party data is processed under appropriate contractual and GDPR-compliant safeguards.

3. How We Use Personal Data

We process personal data only where we have a lawful basis and for clearly defined purposes.

3.1 Editorial & Subscriber Services

We use your information to:

• Deliver newsletters, email publications, and editorial updates you subscribe to
• Provide access to gated content, events, webinars, and resources
• Tailor recommendations and content topics to your interests
• Communicate changes to our services or policies

3.2 Sponsored Content & Lead Generation

Technology Insider News works with enterprise technology vendors to deliver relevant, B2B-focused content and campaigns. When you register or download sponsored or co-branded content, or sign up to a webinar or event hosted with a partner, we may share your information with the sponsoring organisation so they can:

• Provide you with the requested content or follow-up information
• Contact you by email, telephone, or other channels regarding relevant solutions or services
• Assess campaign performance and audience interest

This will always be clearly disclosed at the point of collection, and the sponsor’s own privacy policy may also apply.

3.3 Marketing & Personalisation

We may use your information to:

• Send invitations to relevant webinars, reports, surveys, and events
• Inform you about new content, features, or publications
• Personalise the content, topics, and messaging you see from us

You can opt out of marketing communications at any time (see Section 11).

3.4 Analytics & Site Functionality

We use data to:

• Understand how our Sites are used and improve performance
• Diagnose technical issues and maintain security
• Produce aggregated statistics, trends, and insights for internal reporting and to inform our clients about audience engagement (only in aggregated or de-identified form)

3.5 Legal & Compliance

We may process your information to:

• Comply with applicable laws and regulations
• Respond to lawful requests by public authorities
• Enforce our terms and protect our rights, property, or safety of users and others

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR and EU GDPR:

• Legitimate Interests – e.g. publishing editorial content, analysing readership, improving the user experience, running B2B marketing and lead-generation campaigns for relevant technology topics, and communicating with business contacts about similar content or services.
• Consent – e.g. newsletter subscriptions, certain marketing communications, and where required for specific countries (including double opt-in for Germany and Switzerland).
• Performance of a Contract – e.g. providing you with content or access to services you have requested.
• Legal Obligation – e.g. responding to valid legal requests, maintaining certain records.

For countries requiring double opt-in, we send a confirmation email and only activate your subscription once you confirm.

5. How We Share Data

We may share personal data only in the following circumstances:

1. Sponsoring Partners and Clients
   • When you engage with sponsored or co-branded content, register for a vendor-branded webinar, or otherwise indicate interest, we may share your details with the relevant sponsor/client as described at the point of collection.
   • These partners may then contact you in line with their own privacy policies.
2. Service Providers / Processors
   • We use trusted third-party suppliers to help operate our Sites and services (e.g., email delivery, marketing automation, analytics, hosting, CRM).
   • These providers act as data processors under written agreements, may only process data on our instructions, and are not allowed to use it for their own purposes.
3. Aggregated or De-identified Data
   • We may share anonymised or aggregated statistics (e.g., sector breakdowns, content engagement levels) with clients, sponsors, and partners. This data does not identify individual users.
4. Legal Requirements & Protection of Rights
   • We may disclose personal data where required by law or when we believe in good faith that such disclosure is reasonably necessary to: comply with legal processes; respond to lawful requests; protect our rights, privacy, safety, or property; or protect users or the public.
5. Business Transfers
   • In the event of a merger, acquisition, restructuring, or sale of assets, personal data may be transferred as part of the transaction, subject to appropriate safeguards and continued protection of your rights.

We do not sell personal data to unrelated third parties.

6. International Transfers

Because we work with international technology vendors and service providers, your data may be transferred to and processed in countries outside the UK or European Economic Area (EEA), including the United States, where data protection laws may differ.

Where such transfers occur, we implement appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs)
• Data Processing Agreements
• Supplier due-diligence and security assessments

By using our Sites and providing your information, you acknowledge that such transfers may occur, subject to these protections.

7. Cookies & Tracking Technologies

Technology Insider News uses cookies, tracking pixels, and similar technologies to:

• Improve website performance and navigation
• Remember user preferences
• Measure engagement with content and campaigns
• Support reporting for sponsors and internal analytics

You can manage cookies through your browser settings and, where provided, through our on-site cookie consent tool.

8. Data Retention

We retain personal data only as long as necessary for the purposes set out in this Policy or as required by law, including:

• Newsletter and publication subscribers: until you opt out or show prolonged inactivity.
• Sponsored content leads: typically up to 24 months, unless renewed through continued engagement.
• Web analytics data: generally 12–26 months, depending on the tool.
• Contract and compliance records: for the duration required by legal and regulatory obligations.

When data is no longer required, it is securely deleted or anonymised.

9. Data Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction, including:

• Encrypted data storage and transfers where appropriate
• Access controls and authentication
• Regular security reviews and monitoring
• Staff training on data protection and information security

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access – to obtain a copy of the personal data we hold about you
• Right to rectification – to correct inaccurate or incomplete data
• Right to erasure – to request deletion of your data in certain circumstances
• Right to restrict processing – to limit how we use your data
• Right to object – to object to certain types of processing, including direct marketing
• Right to data portability – to receive your data in a structured, commonly used format

To exercise any of these rights, please contact us at dpo@demand-studio.com. We may need to verify your identity before fulfilling your request.

11. Email Communications & Unsubscribes

If at any time you would like to unsubscribe from our newsletters or marketing emails, you can:

• Click the “unsubscribe” link included in our emails; or
• Email us at unsubscribe@technologyinsidernews.com (or dpo@demand-studio.com) with your request.

We will process unsubscribe requests promptly and remove you from future correspondence, except for essential service or legal notices.

12. Third-Party Links

Our Sites may contain links to third-party websites, apps, or services. These sites operate independently and have their own privacy policies. We are not responsible for the content or privacy practices of such third-party sites and encourage you to review their policies before providing any personal data.

13. California & Similar Privacy Requirements

To the extent applicable (e.g. California Online Privacy Protection Act – CalOPPA and similar laws), we:

• Provide this Privacy Policy prominently and update it as needed
• Allow users to visit our Sites anonymously
• Disclose what information we collect and how it is shared
• Honour requests to update or delete personal data where legally required

We do not track users across third-party websites for behavioural advertising in a way that would require a “Do Not Track” response under CalOPPA.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we do, we will revise the “Last updated” date at the top of the Policy. Material changes may be communicated via email or a notice on our Sites.

Your continued use of our Sites after any update constitutes your acceptance of the revised Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:

Demand Studio Ltd / Technology Insider News
Email: dpo@demand-studio.com
Address: Marlborough House, 298 Regents Park Road, Finchley, London N3 2SZ, United Kingdom